How Can You Build an E-commerce Business

How Can You Build an E-commerce Business?

If you own a service business, how can you build an e-commerce business? Many service businesses have in-house intellectual property or have the capability to provide complimentary products to their services. It’s a logical next step to sell products to clients who are already your customers.  In fact, existing customers are easier to sell to.  According to the book Marketing Metrics, you’re 60-70% likely to sell to an existing customer, compared to the 5-20% likelihood of selling to a new prospect. So if your company isn’t cross-selling and upselling, you’re just leaving money on the table.

Darren owns a mobile massage business. He has a loyal customer base that gives him high marks for his services. Many of his clients ask where they can get the oils and lotions he uses when servicing them.

When he came to us to redesign his website, we discussed the opportunity to build a product section. This section allows clients to purchase his products such as lotions, oils, and other wellness products online.  We showed him how we could integrate a shopping cart and take payments from his site. He now has another revenue stream for his business that is available online 24×7.

At Bizography, we help small business owners market and sell their products or services online. Our goal is to make your online business presence a strategic part of your business and your success. If you’re interested in building another revenue stream for your service business, contact us today or call 770-343-6569 to learn more.