Content is King
Websites give consumers insight into what a small business is doing, and why they want to do business with them. Although there are numerous valuable web design elements, the 3 C’s of websites are Content, Community, and Commerce. All three are essential, but content enables community and commerce. Content is King and is the most important thing on your website.
Your content determines how a website is ranked, how long visitors stay, and how easy visitors get converted to clients. Your website must be optimized for search engines and offer content that meets the expectations of users. When you visit a website, it should quickly answer the questions about who they are, what they do, how this will help you, and what’s unique.
Krissy owned a CPA firm and had her first meeting with a prospective customer. Towards the end of her session, the client mentioned that her website helped her prepare for their discussion. The Frequently Asked Questions area had answered many of her initial questions and were confirmed in their conversation. A few days later, Krissy called us and stated that her website had been instrumental in signing up her new client. She was surprised that potential clients really made decisions based on content via her site.
The success of a website depends on quality content. At Bizography, we put Digital Marketing and Web Design to work every day for small and medium-sized businesses. Contact us today to learn how to make your Content King and market your business.