Like home repairs, DIY fever has caught fire with small businesses building websites. Unfortunately, this has led to small disasters that cost these businesses missed business opportunities every day. If you have ever experienced faulty wiring in a house or a bad paint job with three layers of paint on the wall, you know what I am talking about. Below are five very good reasons for using a professional web design firm like Bizography, Inc.:
1. Lack of Web Design Expertise: Web Design is an actual discipline. It requires professional expertise to design aesthetically pleasing websites that engage potential clients and motivate them to call, book, complete an inquiry form, or purchase your product and service. It also requires expertise in writing SEO-compliant web copy and a layout that will be easy to crawl, use, and navigate. Finally, there are standard design standards for building websites that the uninformed will not understand.
2. Cookie-Cutter Website Builders: Would you use a water gun to shoot a bear? Of course not. The wizard-based website builders lead the user through a step-by-step process of building a cookie-cutter website that delivers a simplistic, uninspiring design that will not attract your clients and will not generate the results you are looking to accomplish.
3. Lack of Marketing Expertise: Besides design expertise, a deep understanding of digital marketing is required. This includes incorporating call to actions and clever use of images, videos, graphics, and color to get users to behave in a desired way. Logos and titles also play a key role in branding and directing your website users.
4. The Black Hole of SEO- Search Engine Optimization is the science component of developing a successful website. It requires a deep understanding of the vast design and optimization rules the Google algorithm uses to rank your website. Some of these requirements are rooted in art, and some in science. The SEO algorithm changes often, so keeping up with changes and knowing the latest techniques are usually beyond the grasp of even a sophisticated web designer.
5. Time – Given the many skills and time required, continually updating and improving your website is very time-consuming. A simple cost-benefit analysis will show most business owners that this task should be outsourced just like payroll.
These are some of the major reasons DIY websites don’t work well. Many DIY vendors advertise that business owners can build their websites. At Bizography, our experience has been that these efforts fall short of the owner’s desired goals. The money spent on DIY websites usually ends up being a lost investment. Contact us today at 678-254-4004 or complete our online inquiry form to get started with a professional website and digital marketing services that will grow your business and give you a good return on your investment.