We have all heard that word of mouth is the best advertising. In the 21st century, Electronic Word of Mouth has taken over as the best way to advertise. Not familiar with Electronic Word of Mouth? It involves sharing all your digital content electronically. Whether it’s a post on social media, a website, a blog, an email newsletter, or any other type of content, when your content is shared, it gives visibility to your business.
By allowing electronic word of mouth, you give consumers of your content the ability to share that information with their community of users and contacts. It’s a form of referral marketing that opens your products or services to multiple marketing channels. It increases the visibility of your products and services to new prospects. Today, this is a cost-effective way to market your business. Below are some of the benefits of Electronic word-of-mouth marketing:
- Content can be shared across multiple marketing channels
- No additional marketing cost required
- Products and services are visible to a broader audience
- Generates referrals for your business
- Improves your website’s ranking on search engines
In summary, with all the electronic devices people use, like cell phones, computers, TVs, and tablets, having an easy way to share your information electronically is essential. You must be able to market your products and services where your clients reside. Social share buttons, QR codes, email, and other communication vehicles allow for the easy use of Electronic Word of Mouth. At Bizography, we use this core concept to maximize digital marketing services for our clients. Contact us today at 678-254-4004 or complete an online inquiry form to learn how we can apply this concept to your business. Word of mouth is still the best way to advertise, but it’s done electronically now.