As a small business, do you have the marketing tools to turn suspects into prospects and prospects into clients? Throughout the five stages of your customer journey, you will need the marketing tools to attract, convert, and close potential clients for your business.
Understanding what marketing tools to use at different parts of the sales cycle is key to improving your close ratio. Every company’s customer journey goes through these five steps:
Visibility – Making suspects aware you exist
Engagement– When a suspect becomes aware of your product or service
Conversion- When the suspect expresses interest in your product or service. Converts to a prospect.
Closing- Process of turning a prospect into a client.
Re-engagement- When you communicate with your client again for reviews, add-on sales, referrals, etc.
At Bizography, we have spent 25 years building the experience and expertise to help small businesses effectively get new customers. We have solutions for every step of your sales funnel, from generating more interest in your business to converting that interest into inquiries and inquiries into sales.
Please call us today at 678-254-4004 or complete an online inquiry form to create a sales funnel that works for your business.