After using marketing efforts to attract the right visitor to your website, your job is half done. Now, you need content that will increase inquiries. That is the hard part getting someone who clicks on a link to your website to make an inquiry.

Your users will decide whether to inquire about your service or buy your product based on what they see or don’t see on your website. In the digital marketing world, we call this engagement. The insight that you get from viewing or reading content influences the buying decision.

Below is a list of content that will impact your website visitors buying decisions:

  • Video – good video is very engaging
  • Reviews – positive reviews from clients say it all
  • Why you content – info that differentiates you
  • Pictures – a picture is worth 1000 words
  • FAQ – answers the visitor’s questions
  • Case Studies – How you worked with a client
  • Offers – Enticing offer for buying
  • Certifications – special expertise or qualifications
  • Before and After Content – comparisons
  • Informative Content – Articles, blogs, etc.
  • CTA – Call to Action statements

At Bizography, we create the content for your website that turns visitors into customers. We collaborate with our clients to custom design a content plan that pushes visitors across the purchasing line. To learn more about how we can help your business, contact us at 678-254-4004 or complete our inquiry form to let us put our expertise to work for you.