7 Ways to Market Your Business Online

Small business marketing for a local company can include many offline local advertising methods but needs to include a healthy portion of digital marketing strategies to be successful and maximize sales in today’s economy.  A small business needs to embrace a digital marketing strategy that helps it be seen by online users.  Here are 7 ways to market your business online.

  1. Blogging – To become an effective blogger, it requires passion, along with an understanding of the subject matter and the ability to connect with your audience.
  2. Video Tutorials – Start building video tutorials on sites like YouTube and give away the farm. Use your videos on your website, email marketing, social media, online ads to attract clients.
  3. Email Marketing – Effective email marketing is a skill that involves writing compelling sales copy and it can only be developed over time. Works best with existing contacts and customers.
  4. Social Media Marketing – Social Media takes some serious understanding and know-how of the mechanics of both human behavior and online marketing to see any traction.
  5. Search Engine Optimization – Anyone who is serious about online marketing understands the importance of SEO. It is one of the most arduous undertakings that you can embark upon.
  6. Content Marketing – Content marketing is often done through blogs, social media, e-books, newsletters, and videos. Content marketing is attraction marketing — attracting consumers to your online presence by delivering valuable information.
  7. Online Advertising – The fastest growing method for reaching your ideal clients. You have the option of creating your own budget or turning ads off once you meet a certain dollar limit.