5 Digital Marketing Strategies for Small Business

If you are trying to boost sales for your small business, you may be focusing more of your resources on lead generation. There are many different digital marketing strategies you can use to increase lead generation. Below are five of the most commonly used digital marketing services for small businesses.

1.  Search Engine Marketing

Search Engine Marketing is critical for small business for branding and lead generation. Since people use search engines to find products and services both online and locally, it is important that your company place high in search results for words that relate to what you are selling. Because the criteria for effective Search Engine Marketing changes often, this is best done by a professional digital marketing firm.

2. Social Media Marketing 

Social Media is excellent for small business branding and lead generation. It is an ideal way to interact with prospects and customers. The key to social media marketing success is focusing on the platforms where you’re most likely to find your ideal client, whether it’s a Blog, Instagram, Twitter, LinkedIn, Facebook, etc. The demographics of social media platforms differ, so marketing on the right platforms to reach your clients will determine your success.

3. Email Marketing

Email Marketing is a cost-effective way to stay in touch with your customers, promote your products, boost brand recognition, generate leads, and feedback. The list of existing customers and prospective customers’ names and emails are people who are interested in your business because they have opted into your list themselves. Once you have your list, you can keep your customers up to date with company news, upcoming events, and special offerings specific to their needs.

4. Online Advertising

There are many types of online advertising opportunities. The two most popular platforms for small business to use for online advertising is Google Pay Per Click (PPC) advertising using AdWords or Facebook Advertising, targeting a profile of your ideal client. These platforms allow you to create an ad budget, and track the effectiveness of your ads and control your cost of advertising. These platforms require a great deal of expertise, and using a professional digital marketing firm is recommended.

5. Online Reviews

Your online reputation is very important, even if you do not conduct business over the internet. Before a new customer decides to patronize your business, chances are, they will check online reviews, so building a reputation for quality and customer service is very important.

Online reviews also have a growing impact on search engine results, and they can positively impact your search engine placement, especially search placement in local listings. Visibility on customer review sites is a significant component that Search Engines value and incorporate in their algorithm to determine your search relevance in the local market.


In today’s hyper-competitive world, having a coherent digital marketing strategy that uses the above five digital marketing services will give you a competitive advantage in the market place. The problem that most small business owners have is not having deep expertise in digital marketing and time to implement these services consistently.

This is where Bizography can be an effective partner. We can put together a digital marketing budget, assessing the marketing services that are right for your business, and implement those services consistently to build brand awareness and generate leads. Give us a call today at 678-254-4004 to get started with a digital marketing solution for your business.