How to make Cold Email Campaigns Work

How to Make Cold Email Campaigns Work

It’s important to know how to make cold email campaigns work. But, don’t forget your response rate is one of the most important metrics you should be monitoring when sending cold email outreach campaigns.

A high Open Rate is awesome to see. It is the simplest email marketing KPI and is vital to understanding how well your subscribers are receiving your messages. The Open Rate tracks how many subscribers opened the email you sent.  But if your message isn’t compelling enough to make your recipients act and respond to you, such as filling out a lead generation form or purchasing a product, a high Open Rate doesn’t really mean anything.

But how can you even get to that point if you don’t have the right email address in the first place?  A step that is often overlooked is validating an email list.  You need to verify your entire list and ensure that you have legitimate email addresses to include. Otherwise, you could jeopardize the effectiveness of your campaign and damage your domain reputation.

Once your list is validated, you can focus on sending emails that compel people to reply. Your primary goal when sending cold emails should always be to get people to respond to you.  For example, if you’re sending an email to offer your audience the chance to download a free eBook, you’d consider anyone who actually downloads that eBook to be a conversion. So how do you accomplish this? Here are a few tips worth following:

  • Personalize your email.
  • Keep it simple with a clear call-to-action.
  • Make it short and sweet, but still genuine.
  • Ask yourself the question, “What’s in it for them?”

When sending cold emails, people tend to focus most of their time optimizing content for Open Rates and not enough time and energy on compelling content to drive more actions.  Remember to use these tips to increase your Conversion Rate, validate your cold customer email lists, and make your campaigns work.

At Bizography, we provide services to help small business owners build an approach to generate, qualify, and convert leads into business consistently. Contact us today to learn more.