How to Win with Geo-Targeting
“All Business is Local” this axiom has been true in business for a long time. What may be a surprise to most people is that that axiom remains true on the internet also. Over 85% of the business directly or indirectly transacted on the internet happens at the local level. Most businesses that have a physical presence rely on customers within a 10 to 15 miles radius of their location to attract clients. This proximity is why geo-targeting is a critical concept when marketing your products and services. It shrinks your universe of available clients and forces you to focus on clients in a particular area, learn the market, and what customers in that area truly want. Most of all, geo-targeting can boost your conversions.
One of our clients, Eric, sells a high-end garage floor coating product that typically sells for over $3000. In Atlanta, he quickly realized that he needed to target affluent neighborhoods that had homes starting at $500,000 and up. By geo-targeting his customer, his close rate went from 30% to 70 %. It helped him develop a profile of his ideal client and saved him money on travel expenses because his target area is smaller. By gaining a large number of clients in a specific area, he was also able to increase his referral business to friends of his clients.
At Bizography, we put Web Design and Digital Marketing to work every day for small and medium-sized businesses. Contact us today to learn how to learn more. #Bizography #webdesign #digitalmarketing #geotargeting #geomarketing #socialmediamarketing #alpharettawebdesign #emailmarketing #ecommercewebsite #pivotyourbusiness