Digital marketing is essential to any small business’s marketing efforts today. However, putting together an effective digital marketing strategy is not easy. Several things must be considered when developing a plan that will work for your business. At Bizography, we help small business owners create a strategy and assist in implementing a digital marketing strategy. Below are factors that must be considered when developing a plan for your business.
Target client: a tight profile of who you wish to target. Things like demographics, financial position, geography, and need are some factors to consider.
Digital Marketing Services: Some services will be more effective than others based on your target client. It is important to determine which services to use.
Digital Marketing Channels: Which digital marketing channels will be most effective? Will directories, social media, online or offline advertising, etc., be more effective for your business?
Content: What information will you use to help generate opportunities for your business? Value, offers, e-books, etc.
Cost: Given your marketing budget, what is the overall cost of setting up, implementing, and maintaining a digital marketing campaign?
Metrics: How do I measure the effectiveness of your digital marketing efforts? What should I keep doing and what should be eliminated moving forward?
Developing an effective digital marketing strategy can be daunting. It requires years of online marketing expertise and a consistent eye on your digital marketing campaigns. Those campaigns must ensure you are targeting the right client with compelling content and using the appropriate digital marketing services on the right digital marketing platforms. Finally, you must measure how effective those campaigns are and ensure you are receiving a return on your investment.
At Bizography, we help companies go through this process every day. Our 25 years of digital marketing expertise, combining creativity, marketing, and technical know-how, have been very effective in helping small businesses navigate the digital marketing seas. Contact us at 678-254-4004 or complete an online inquiry form to start building your digital marketing strategy today.