Most small businesses have the same fundamental problem, “Exposure.” So, how do you get your business in front of the people interested in your products or services? The most cost-effective way today is Digital Marketing. It markets your company 24 x 7. You can target your audience, tailor your marketing message, leverage your existing relationships, and share your knowledge to sell your products and services. What do you need to get started? Here are 5 digital marketing must-haves:
- Mobile Responsive Website
- E-mail Newsletter
- Company Blog
- Company Social Media Accounts
- Search Engine Optimization
Okay! The key question is, how much? Small Businesses have small to no marketing budgets. A good rule of thumb is that you should spend 10% of your revenue on marketing. Remember, marketing is an essential investment in your company to acquire customers. Today, Digital Marketing is the way to get that done. Use these 5 digital marketing must-haves to get started.
At Bizography, we help small business owners build a comprehensive strategy to market and sell their products online. Our goal is to make your online business presence a strategic part of your business and your success. Contact us today to learn more so we can help.