The Importance of Value-Added Website Content to Increase User Engagement The 3 C’s of an effective website are Content, Community, and Commerce. What value-added information or service do visitors get from your website? Is it [...]
Does your Website Convert or Divert Customers from Your Business? You've managed to promote and increase your website's traffic, but does your website convert or divert customers from your business? One of the most common [...]
The Importance of a Professional Website One of the things that small business owners have learned in this COVID-19 crisis is the importance of a professional website for their business. Absent of face-to-face selling, [...]
The Most Common Website Myth There are many common myths surrounding websites, so it's not unusual for people to get the wrong idea and become frustrated. The most common website myth we hear is, [...]
Video is a powerful and often underestimated marketing tool for small business owners. Having a video on your landing page can increase your conversion rate by 80%. Online Advertising with video is five times more [...]
Most small businesses have the same fundamental problem, "Exposure." So, how do you get your business in front of the people interested in your products or services? The most cost-effective way today is Digital Marketing. [...]
Your Website is Online - Now What? In most cases, you've invested time and money to have your website built to convey information about your products and services, brand, and the value you bring to [...]
The Power of Newsletters to Drive More Business We all receive email marketing newsletters every week from a variety of companies. But how many of these newsletters do you open, respond to, let alone read? [...]
Building a Strategy for Marketing Your Business What’s your marketing plan to get business? This is a mystery question for many small business owners. We consult with small business owners to help them build a [...]
Benefits of a Digital Marketing Calendar Most small business owners don't have a defined marketing budget. They tend to spend money on marketing in an inconsistent manner. This poor planning or lack of planning often [...]
