Digital Marketing is an all-encompassing term for marketing products and services online. It's also referred to as internet marketing, E-marketing, online marketing, or web marketing. It can include various online platforms and tools, such as [...]
The Importance of a Professional Website One of the things that small business owners have learned in this COVID-19 crisis is the importance of a professional website for their business. Absent of face-to-face selling, [...]
Video is a powerful and often underestimated marketing tool for small business owners. Having a video on your landing page can increase your conversion rate by 80%. Online Advertising with video is five times more [...]
Most small businesses have the same fundamental problem, "Exposure." So, how do you get your business in front of the people interested in your products or services? The most cost-effective way today is Digital Marketing. [...]
Your Website is Online - Now What? In most cases, you've invested time and money to have your website built to convey information about your products and services, brand, and the value you bring to [...]
The Power of Newsletters to Drive More Business We all receive email marketing newsletters every week from a variety of companies. But how many of these newsletters do you open, respond to, let alone read? [...]
Building a Strategy for Marketing Your Business What’s your marketing plan to get business? This is a mystery question for many small business owners. We consult with small business owners to help them build a [...]
Benefits of a Digital Marketing Calendar Most small business owners don't have a defined marketing budget. They tend to spend money on marketing in an inconsistent manner. This poor planning or lack of planning often [...]
How to Make Cold Email Campaigns Work It’s important to know how to make cold email campaigns work. But, don’t forget your response rate is one of the most important metrics you should be monitoring [...]
Improve the Quality of Your Leads Getting exposure for your small business is a constant challenge. There are millions of websites, but finding your niche where your business shines requires defining the company by services, [...]
