5 Tips for Building a Landing Page That Converts
When potential buyers arrive at your offer or website, your landing page will likely be the first thing they see. They will not stay long if the page isn't quick, simple, and trustworthy. Below [...]
What is Digital Marketing?
Digital Marketing is an all-encompassing term for marketing products and services online. It's also referred to as internet marketing, E-marketing, online marketing, or web marketing. It can include various online platforms and tools, such as [...]
The Importance of a Professional Website
The Importance of a Professional Website One of the things that small business owners have learned in this COVID-19 crisis is the importance of a professional website for their business. Absent of face-to-face selling, [...]
The Power of Video Marketing for Small Business
Video is a powerful and often underestimated marketing tool for small business owners. Having a video on your landing page can increase your conversion rate by 80%. Online Advertising with video is five times more [...]
5 Digital Marketing Must-Haves
Most small businesses have the same fundamental problem, "Exposure." So, how do you get your business in front of the people interested in your products or services? The most cost-effective way today is Digital Marketing. [...]
Your Website is Online – Now What?
Your Website is Online - Now What? In most cases, you've invested time and money to have your website built to convey information about your products and services, brand, and the value you bring to [...]
The Power of Newsletters to Drive More Business
The Power of Newsletters to Drive More Business We all receive email marketing newsletters every week from a variety of companies. But how many of these newsletters do you open, respond to, let alone read? [...]
Building a Strategy for Marketing Your Business
Building a Strategy for Marketing Your Business What’s your marketing plan to get business? This is a mystery question for many small business owners. We consult with small business owners to help them build a [...]
Benefits of a Digital Marketing Calendar
Benefits of a Digital Marketing Calendar Most small business owners don't have a defined marketing budget. They tend to spend money on marketing in an inconsistent manner. This poor planning or lack of planning often [...]
How to Make Cold Email Campaigns Work
How to Make Cold Email Campaigns Work It’s important to know how to make cold email campaigns work. But, don’t forget your response rate is one of the most important metrics you should be monitoring [...]