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How Can You Build an E-commerce Business?
How Can You Build an E-commerce Business? If you own a service business, how can you build an e-commerce business? Many service businesses have in-house intellectual property or have the capability to provide complimentary products to their services. It’s a logical...
The Importance of Value-Added Website Content to Increase User Engagement
The Importance of Value-Added Website Content to Increase User Engagement The 3 C’s of an effective website are Content, Community, and Commerce. What value-added information or service do visitors get from your website? Is it industry-related info, quick tips for...
Does your Website Convert or Divert Customers From Your Business?
Does your Website Convert or Divert Customers from Your Business? You've managed to promote and increase your website's traffic, but does your website convert or divert customers from your business? One of the most common problems that small business owners have is...
The Importance of a Professional Website
The Importance of a Professional Website One of the things that small business owners have learned in this COVID-19 crisis is the importance of a professional website for their business. Absent of face-to-face selling, it has become more important that...
The Most Common Website Myth
The Most Common Website Myth There are many common myths surrounding websites, so it's not unusual for people to get the wrong idea and become frustrated. The most common website myth we hear is, 'I Can build my own website and Save Money.' Kristin formed a...
The Power of Video Marketing for Small Business
Video is a powerful and often underestimated marketing tool for small business owners. Having a video on your landing page can increase your conversion rate by 80%. Online Advertising with video is five times more effective than image or text ads. Video is one of the...
5 Digital Marketing Must-Haves
Most small businesses have the same fundamental problem, "Exposure." So, how do you get your business in front of the people interested in your products or services? The most cost-effective way today is Digital Marketing. It markets your company 24 x 7. You can target...
Your Website is Online – Now What?
Your Website is Online - Now What? In most cases, you've invested time and money to have your website built to convey information about your products and services, brand, and the value you bring to clients. Now what? A common myth that many business owners make is...
The Power of Newsletters to Drive More Business
The Power of Newsletters to Drive More Business We all receive email marketing newsletters every week from a variety of companies. But how many of these newsletters do you open, respond to, let alone read? We offer our clients tips to help them use their newsletters...