Your Website is Online – Now What?
Your Website is Online - Now What? In most cases, you've invested time and money to have your website built to convey information about your products and services, brand, and the value you bring to [...]
The Power of Newsletters to Drive More Business
The Power of Newsletters to Drive More Business We all receive email marketing newsletters every week from a variety of companies. But how many of these newsletters do you open, respond to, let alone read? [...]
Building a Strategy for Marketing Your Business
Building a Strategy for Marketing Your Business What’s your marketing plan to get business? This is a mystery question for many small business owners. We consult with small business owners to help them build a [...]
Benefits of a Digital Marketing Calendar
Benefits of a Digital Marketing Calendar Most small business owners don't have a defined marketing budget. They tend to spend money on marketing in an inconsistent manner. This poor planning or lack of planning often [...]
Content is King
Content is King Websites give consumers insight into what a small business is doing, and why they want to do business with them. Although there are numerous valuable web design elements, the 3 C’s of [...]
How to Make Cold Email Campaigns Work
How to Make Cold Email Campaigns Work It’s important to know how to make cold email campaigns work. But, don’t forget your response rate is one of the most important metrics you should be monitoring [...]
Improve the Quality of Your Leads
Improve the Quality of Your Leads Getting exposure for your small business is a constant challenge. There are millions of websites, but finding your niche where your business shines requires defining the company by services, [...]
The Importance of a Digital Partner for Small Business Owners
The Importance of a Digital Partner for Small Business Owners In an ever-changing business landscape, having a trusted, reliable Digital Partner is crucial today and into the future. According to Microsoft CEO Satya Nadella, two [...]
Slow and Steady Wins the Race
SLOW AND STEADY WINS THE RACE We all know the story of the tortoise and the hair. The message from the story is slow and steady wins the race and is an essential message for [...]
How to Win with Geo-targeting
How to Win with Geo-Targeting “All Business is Local” this axiom has been true in business for a long time. What may be a surprise to most people is that that axiom remains true on [...]